✦ Link Prospecting

Link prospecting that filters for
relevance first

Build a list of sites that are actually likely to link back. Relevance scoring alongside domain authority, traffic and spam signals — with the contact already attached.

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    Better lists, not longer ones

    The list decides the campaign

    Reply rate is set before you write a word. A badly built list cannot be rescued by better copy.

    What is link prospecting?

    Link prospecting is finding and qualifying the sites worth pitching, before any outreach happens. It is the highest-leverage stage of link building and the one most often rushed — a great pitch to a badly chosen list still fails, while an average pitch to a well-chosen list works.

    What makes a good link prospect

    Four things: it is topically relevant to the page you want linked, it has a real audience, it already links out to sites like yours, and there is a person you can actually reach. Domain authority is a tiebreaker between prospects that pass those four, not a substitute for them.

    Backlink opportunities and linkable assets hiding in plain sight

    Unlinked brand mentions, competitors' backlink profiles, resource pages in your niche, and broken pages that used to serve the topic you cover. All four are warmer than a cold list because the editorial fit is already demonstrated.

    FAQ

    Link prospecting,
    answered

    Building lists that actually convert.